From a young age, Samantha was always colourful, energetic and imaginative. Fast-forward a few decades and, after graduating in graphic design, she knew the next chapter of her life would incorporate her never-dwindling child-like thirst for fun and creativity.
Moon Rascals intertwines Samantha's inner-child with her new-found keen eye for detail and quality. Born within Samantha's imagination was not just a clothing, toys and accessories brand, but a host of new, diverse and bubbly characters. Each of these Moon Rascals represent the different characteristics and childish desires that we simply cannot escape as we get older. Whether it's being a bit grumpy, singing even when people are around, indulging in a whole bag of choc chip cookies or gazing at the stars with the same awe as we did when we were five, these characters portray a piece of our childhood and adulthood.
Of course, we know that not everything can be treated with the same carefree attitude as our younger selves. That's why Moon Rascals is serious about quality, innovation and design. Every one of our products have been meticulously chosen with durability and affordability in mind. Underpinning this philosophy, each item has been individually designed, printed and hand finished in England.
Samantha lives with her husband, Carl, and their fur bub, Lollie. They spend their time between the bustling capital of London and and beautiful countryside of Cheltenham, Gloucestershire.
CREATING THE MOON RASCALS
"It all started with a sketch."
"I was doing a project during my graphic design studies, oddly enough based on the topic of sleep. One evening, I was sat at home doodling on my Ipad and I began drawing these characters. They weren't based on anything in particular, but I found it easy to create more. Soon, I had multiple characters and I used them for my sleep project.
"I'll be honest, they didn't really work for the project! I look back at it now and cringe at how the tone was so wrong. Ultimately, these were friendly characters and, as every one of my classmates and tutors said, the characters were better suited for children.
"Fast-forward a year or so, and I couldn't get these characters out of my head. I knew I had to do something with them, I knew they were for children, and I knew I wanted to start my own brand, so I took the plunge! The last thing to do - before actually designing the products - was to create a name for my beloved characters. My husband had always said they looked like little rascals, while I thought they came from space. We put the two together and Moon Rascals was born!"
"My first Moon Rascals doodle. They look a bit different now!"